The Story of Adobe’s Virtual Reality Path

Last April, Adobe’s Virtual Reality capabilities took on new territory. The company announced it would release VR editing capabilities into its Premiere Pro software. The new capabilities include auto-detection of VR, and affordances for the editor to assign properties to the sequences, track the head-mounted display and seamlessly publish to specific platforms, such as YouTube […]

Five Ways To Incorporate Virtual Reality Into Your Marketing Campaign

From Forbes’ Azad Abbasi: Virtual reality and 360-degree virtual reality: Everyone seems to be talking about it nowadays. But what is it exactly, and how does it work? First, you must know that there are two sides to the VR coin: Virtual Reality (VR): Virtual reality is computer generated, like a game or a 3D […]