One Of the Best New VR Things: Buying A Car
I had a fascinating experience last week. I got to see and experience the new Jaguar I-Pace, the company’s electric answer to the as-yet-unannounced Tesla Y SUV, long before I’ll actually get to see the prototype. I didn’t just get to see the car — I got to understand intimately why the car was created […]
Venture Capitalists Contemplate How Much Exuberance Is Good For VR Investing
Is virtual reality a bubble? That’s a common question in a number of panels I’ve covered in the past year. The answer isn’t quite knowable until a major event comes along that either expands or pops the bubble. Digi-Capital reported that venture capitalists invested $500 million in augmented reality and VR during the third quarter, […]
The Reality Of AR/VR Competition
Virtual, augmented and mixed reality have a competition problem. But while most AR/VR companies will tell you how much better they are than their nearest direct competitor, they’re picking the wrong fight. The main event isn’t between Oculus, HTC, Sony, Samsung and Google for VR, or Microsoft, Magic Leap, Meta and ODG for AR (including […]
Why Pokémon Go’s John Hanke Says Augmented Reality Is Better Than Virtual Reality
This summer’s hit mobile game Pokémon Go, made by San Francisco-based Niantic, spurred renewed interest in augmented reality, the technology that lets virtual objects appear as though they’re in the real world. On the latest episode of Recode Decode, Niantic CEO John Hanke said he sees augmented reality as an important complement to his company’s […]