Not only is virtual reality reshaping the way we game, work out, and practice medicine, the technology has plenty of applications in the automotive world as well. In 2016, you can drive and even configure a new car from the comfort of your home, but fear not, we’ve only scratched the surface.

Ford has debuted a new “storytelling” VR app that allows customers and fans to see the company’s innovations up close. The app features a story about the Ford GT race car’s winning efforts at the 24 Hours of Le Mans, and the brand promises it will bring consumers behind the scenes like never before.

“We are very excited about this opportunity to provide truly immersive experiences that showcase the best of Ford Motor Company,” said Lisa Schoder, Ford digital marketing manager. “Our virtual reality platform allows us to tell dramatic, impactful stories, to show a surprising side of Ford.” Read More