From The Drum’s Ben Acheson: 2016 was dominated by Mobile First and the Internet of Things. And there can be little doubt that 2017 will be the year of Virtual Reality. But VR is not just an app – it has the potential to transform the way we interact and communicate. VR equipment is selling like hot cakes and early adoption will give way to a world with Virtual Reality as a mainstream platform.

Do not underestimate the impact that this will have on our everyday lives. Because VR is not just for gamers or tech geeks. It is the next platform. The next UX. The next big thing not just in technology but in business and daily life.

We are about to see a paradigm shift in behaviour comparable to the dawn of the internet and the smart phone. In the VR-First world there will be no devices. No screens. No desktop computers. No phones…

Your whole environment, your colleagues, friends and your own appearance will be virtual. You can experience your world – and project yourself – in almost any way that you can imagine.

This infographic is a visualisation of the main ways in which I expect Virtual Reality to impact SEO, social media and digital marketing.

Just like the internet age and smartphone revolutions of recent years, there will soon be applications for VR – which we can only begin to imagine as yet. But we can be sure of two things:

First, people will use search engines and social media in the VR environment. They will do so in currently almost unimaginable ways.

Second, the VR world – and the content and data that it generates – will transform the digital marketing landscape.

The SEO industry is about to see the greatest transformation it has ever seen. in 2017 marketers and particularly SEO and Social Media professionals must begin to embrace the Virtual Reality transformation and surf the big waves that it will make in all our lives.

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